Coca-Cola BeLux enhances vehicle safety with Brigade's Backeye®360 AI

Safety is a top priority for Coca-Cola. Its sites in Belgium and Luxembourg see a lot of activity every day, from lorries delivering goods to forklift trucks manoeuvring in the warehouses. In such busy environments, good visibility around the vehicle is crucial. To ensure the safety of both drivers and employees, Coca-Cola has chosen to equip its fleet with Brigade Electronics’ Backeye^®360 AI system.

The challenge: working in busy environments

Coca-Cola’s operations are constantly running at full speed. Lorries move through busy loading areas, while forklifts operate in warehouses close to people, pallets and other vehicles. These dynamic working environments require maximum alertness. Even experienced drivers can be confronted with blind spots that pose a safety risk.

To address these challenges, Coca-Cola sought a solution that could not only provide complete visibility around the vehicle, but also offer proactive protection to drivers and bystanders.

The solution: Backeye®360 AI

Coca-Cola has been working with Brigade Electronics’ Backeye®360 for more than five years and has had positive experiences with the system’s user-friendliness and reliability. This long-term collaboration and the proven quality of Brigade’s technology have led Coca-Cola to choose the latest generation: the Backeye®360 AI.

This advanced system combines 360° surround view with Artificial Intelligence (AI) detection. Four ultra-wide-angle cameras create a single composite image that eliminates all blind spots around the vehicle. In addition, the AI technology recognises vulnerable road users – such as pedestrians or cyclists – who are within a pre-set zone. When someone comes too close, the driver immediately receives a visual and audible warning.

The systems have not only been applied to Coca-Cola’s lorries, but also to the forklift trucks in the warehouses. This demonstrates that Backeye®360 AI is widely applicable – both indoors and outdoors, for a variety of vehicle types and environments.

Coca-Cola has always prioritised safety and innovation. After several years of experience with the Backeye®360 system, they saw the added value of Artificial Intelligence to further increase the level of safety. The Backeye®360 AI offers just that – full visibility and intelligent detection in one solution.”

Dirk van Schuylenbergh

Business Development Manager, Brigade Electronics (EU) B.V.

Pascal Libens, Fleet Manager BeLux at Coca-Cola discusses why Brigade: “We conducted a thorough analysis of accidents, near misses and blind spots at our sites. By combining telematics data with feedback from our drivers and safety audits, the conclusion was clear: current visual aids and reactive systems are no longer sufficient.

AI cameras add a preventive layer that perfectly matches our ambition of zero accidents. That is why we have started installing them on our lorries and will continue to expand this to other vehicles, such as forklift trucks, at our sites in Belgium and Luxembourg.

Brigade is a recognised player in the logistics sector with reliable, robust systems that meet the strictest safety standards. We have been working with their first version of the 360° camera, which is easy to integrate, for more than five years. Their after-sales service is also excellent.

Pascal Libens

Fleet Manager BeLux, Coca-Cola

Quality and durability are essential for a large-scale roll-out. We have deliberately chosen reliability over the lowest price. Thanks to the 360° cameras and artificial intelligence, we are improving visibility around our vehicles and proactively detecting risks such as pedestrians and cyclists. This reduces incidents and protects our employees and our environment.

Results: greater overview and increased safety

Since implementing Backeye®360 AI, Coca-Cola has seen clear improvements in daily safety and the confidence of drivers and forklift operators. Thanks to the all-round view and AI detection, drivers can manoeuvre more safely and assess risks more quickly.

The system protects everyone on the work floor – from drivers to warehouse staff – and helps promote a culture of safety and responsibility.

A partnership focused on the future

The collaboration between Coca-Cola and Brigade Electronics demonstrates how technology, expertise and trust go hand in hand in improving safety. By investing in innovative solutions such as the Backeye®360 AI, Coca-Cola is demonstrating its commitment to a safe, efficient and future-oriented working environment.

Brigade remains a reliable partner that not only supplies high-quality systems, but also actively contributes ideas to the customer. In this way, both companies continue to work together towards their shared goal: preventing accidents and creating a safer working environment for everyone.