Ready for the Future – Brigade Unveils New Brand Identity

by | 3 September 2024 | News, Sticky

At Brigade, we are proud to announce a significant milestone in our journey of innovation and excellence. We are excited to unveil our dynamic new brand identity. Rebranding reflects our commitment to staying at the forefront of technological advancements and shows our dedication to revolutionizing road safety.

A Legacy of Innovation

Founded in 1976 by Chris Hanson-Abbott OBE, Brigade Electronics introduced Europe to the very first reversing alarm, setting a new standard in vehicle and plant safety. Over the decades, we have pioneered groundbreaking products, developed and patented new technologies, and built a legacy of saving lives by reducing blind spots and preventing collisions. Our mission has always been to provide commercial vehicle and mobile machinery drivers, fleet managers, and manufacturers around the world with safety systems, data, and services that help improve efficiency and prevent accidents.

New Look, Same Commitment 

Our rebranding includes a modernized logo and a refreshed visual identity, moving away from the familiar branding that has largely remained unchanged since the 1970s. This fresh look symbolizes our evolution from a hardware supplier to a technology-first company, offering innovative solutions for road safety, such as AI radar systems, sensor fusions, and Fleet Management Services.

Rebranding can be challenging, but it also presents a unique opportunity to increase brand visibility and reinforce our dedication to technological advancement. Our new logo and visual identity signify our readiness for the next chapter in the technological revolution.

Simon Collinson

Group Marketing Director, Brigade Electronics Group

Preparing for the Future 

As we look ahead to our 50th anniversary in 2026, our rebranding sets the stage for future growth, aligning our company’s image with our cutting-edge AI-powered products and services. This strategic shift is designed to ensure that Brigade remains at the forefront of the industry, ready to tackle the challenges and opportunities of the next 50 years.

Join Us on This Journey

We invite you to explore our new brand identity and join us on this exciting journey of innovation and excellence. For more information about our products and services, visit our website at We invite you to explore our new brand identity and join us on this exciting journey of innovation and excellence. For more information about our products and services, visit our website at www.brigade-electronics.com/en-us/ .

For any inquiries, please contact our Communications Lead, Akvile Willmore, at [email protected].

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